I'm so very tired of the Zales jewelry commercials. You know which ones I mean, right? The ones where the guy presents the little box to the woman and the women go through various stages of ecstasy? Then the caption on the screen changes to something along the lines of: The "Blah, blah, blah" Store?
They grate on me.
I can't help it. I'm not going all feminist on you guys or anything, but frankly, the commercials are insulting.
I know that getting jewelry is a good thing. Hell, we all know how much I personally like sparkly things in general. But I'll be damned if a box of ugly, mass produced jewelry would make my panties hit the floor like the commercial implies it will*. Please.
I can understand being excited over an engagement ring. I can even understand that you might get excited over a well thought out, meaningful piece of jewelry. But these commercials (on purpose or not) just seem to say "Hey! Buy her something from our store! Anything from our store! She'll be apoplectic with joy because you give her something shiny! Bitches, loooooove shiny!"
*Now, please don't think that I'd make fun of any of you guys for buying your wife or girlfriend a piece of jewelry, because I think it's a lovely thing to do. However, I'd like to think that any man I know and love would have a bit more imagination when it comes to the kind of stuff they buy!